On-Demand Data Collection and Analysis Tools
Data is everywhere. Get some. Look at it. Draw insights from it. Critical Mix develops cloud-based tools that help marketing researchers collect and analyze data. Our in-house service bureau provides custom programming and support.
Data Analytics
Data Visualization and
Report Automation
  • Upload and download data in a variety of formats
  • Set banners and filters to explore sub-groups
  • Apply heat maps and statistical tests
  • View verbatims and individual data
  • Variety of chart options
  • Re-code and weight data
  • Download full "tabs" in Excel
  • Download PowerPoint slideshows
Service Bureau
Custom Programming
and Project Support
  • 100% US-based project teams
  • Project managers trained in web page design and computer programming
  • Constant communication from kick-off through post-field
  • Multi-lingual project expertise
  • Rich-media expertise
  • Recruiter freedom
Data Collection
Web & Mobile Survey
Technology Platform
  • Visually stunning questions
  • Fluid layouts and presentation
  • Powerful theme framework
  • Respondent engagement
  • Complexity made easy
  • Best-in-class portal
  • Digital Fingerprinting
  • Incidence Calculator
  • Ticketing system to keep track of changes and edits