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Critical Mix is an online service bureau to the marketing research industry.
We are not a full-service agency ourselves, but we do provide a critical mix
of custom programming, hosting and related services to other marketing research and consulting organizations.
We specialize in advanced research techniques including conjoint analysis and discrete choice modeling.
We strive to deliver the highest quality in study performance, appearance, implementation and results.
Project Timetable
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START - Client emails questionnaire and related materials to Critical Mix
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2-3 BUSINESS DAYS - Questionnaire programmed by Critical Mix
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1-2 BUSINESS DAYS - Client tests study, Critical Mix makes revisions
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1 WEEK - Study is "live", Client monitors progress online and in real-time
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FINISH - Critical Mix emails final data to Client
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Deliverables
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Your study quickly and expertly programmed by Critical Mix
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Master Survey Document which combines all the screens of the study in one file, for easier review, inclusion in a final report, etc...
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Code Book with all the codes used to identify data in the results file
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Password-protected admin page where you can monitor the status of your study, number of completes, etc... online and in real time
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Real time, online reporting module
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Results file emailed to you at the end of the study or whenever you want it
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Technology
Your research study will be programmed and administered on our proprietary web surveying software, hosted on one of our dedicated Unix Web Servers, protected by a dedicated Cisco PIX Firewall, and managed 24x7 in a state-of-the-art datacenter with multiple redundant fiber-optic connections to the Internet.
Please contact us for more information or a quote.
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(first place) for Exemplary Performance and Leadership in Online Research