A passion for
simplifying the complex.

Critical Mix was founded with a vision to simplify the creation of

insights using smart and easy technology and a team

of passionate people.

OUR STORY

Analyzing data and making tough business decisions is stressful enough. We believe that you should not have to worry about managing sample quotas, programming surveys and being able to find someone if you have a question or an urgent request.

Our mission was clear. Make it easy and enjoyable to access high-quality insights, whenever and however needed.

We eliminated the hassle by simply streamlining the process with easy-to-use, collaborative tools and hiring the best and brightest in the industry to care for our customers.

OUR VALUES

We are driven to do what’s right for our survey members, employees and clients at all times!

members-first

Members First

Survey respondents are a limited resource and the core of any successful research project. Our philosophy is that they should be respected at all times and treated like human beings. Engaged and satisfied members result in higher quality data and more valuable insights.

employee-power

Employee Empowerment

Every employee plays an important role in building the company for the future by discovering creative and innovative ways to do things. Everyone at Critical Mix is empowered to make the right decisions to best serve our clients, members and each other.

customer-care

Customer Care

Our passion is for making things simple. We worry about sample sources, project quotas and data integrity so our customers can focus on their business. Our team is dedicated to providing the best customer service experience in the consumer insights industry.

THE MIXPERIENCE

Companies around the world rely on our smart and easy-to-use sample, survey and insights solutions to help them innovate and grow. That’s because we make it incredibly easy to:

  • Reach target audiences anywhere in the world.
  • Program and host user-friendly, engaging surveys.
  • Visualize data so you can make decisions faster.
  • Contact your account team whenever you need them.

We will always provide the best experience possible – to our customers, employees, members and each other.

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LEADERSHIP

Hugh Davis

Co-CEO

Keith Price

Co-CEO


Ron Franscella

Chief Customer Officer

Paul Hudson

Chief Technology Officer

James Targowski

Chief Financial Officer

Brenda McFarland

Chief Marketing Officer

 

Hugh Davis

Co-CEO

Hugh is a co-founder of Critical Mix and is responsible for setting and executing strategy, leading the company to reach 43rd on the Inc. 500 list of the fastest growing private companies in America in 2015. Hugh is an entrepreneur with over 20 years of experience in developing internet businesses. Prior to founding Critical Mix, he played a significant role in transforming Greenfield Online from a two-person start-up into a global, 600+ employee, publicly traded company (Nasdaq:SRVY) which was subsequently sold to the Microsoft Corporation. Hugh is experienced in managing operations, strategy, marketing, and entrepreneurship.

 

Keith Price

Co-CEO

Keith is a co-founder of Critical Mix and has over 20 years of management experience in sales, marketing, operations, and administration. His passion is building and leading client focused service organizations. Most recently he managed the North American P&L for Toluna (AIM: TOL.L). Keith was responsible for the $100m global research business at Greenfield Online (Nasdaq: SRVY) from 2008-2009. Keith’s expertise includes business integration, new product development, and sales distribution strategies.

 

Ron Franscella

Chief Customer Officer

Ron is part of the founding team and Chief Customer Officer at Critical Mix where he is responsible for the development growth of sales and operations teams. Prior to his current role, Ron served as Chief Revenue Officer of North America for Toluna PLC (AIM: TOL.L) and was responsible for the company’s North American sales and marketing operations. Prior to assuming his role at Toluna, Ron held the title of Vice President of Sales at Greenfield Online (acquired by Toluna), where he was responsible for sales and developing vertical solutions.

 

Paul Hudson

Chief Technology Officer

Paul is a database and software system architect with over 15 years of experience primarily in the market research sector. He has extensive experience in master data management and data protection with a focus on Big Data repositories. Paul has held several positions at TNS including Director of Global Access Panel Technologies where he was responsible for all panel software development initiatives, with major deployments in over 26 countries. His primary goal was on improving and standardizing, panel balancing requirements, as well as customizing portal creation methodologies. Paul attended the University of Toledo and studied Mechanical and Statistical Engineering. He also holds several Oracle and networking engineering certifications.

 

James Targowski

Chief Financial Officer

Jim has over 20 years of experience in financial management with market research, financial services and medical services companies.  He began his career at McGladrey LLP and then moved on to KPMG LLP where he earned his CPA license.  Jim has a proven track record of building teams, implementing systems and procedures during periods of high growth as well as economic downturn.  Jim is a CPA in the State of Connecticut.

 

Brenda McFarland

Chief Marketing Officer

Brenda leads the creation and implementation of the distinctive Critical Mix brand experience. With over 25 years of marketing and market research expertise among companies such as TNS, NFO WorldGroup (acquired by TNS), and Nielsen, Brenda brings her creative talent to Critical Mix. Previous roles include EVP, Strategic Marketing & Sales Development for TNS North America, and VP, New Product Development at NFO Interactive where she assisted in the design and introduction of several of the industry’s first online market research panels and services.