Critical Mix Appoints Lauren Mancuso to Expand Data Visualization and Reporting Tools

Critical Mix Appoints Lauren Mancuso to Expand Data Visualization and Reporting ToolsWESTPORT, CT – April, 27, 2017 – Critical Mix, a global data and insights company, is excited to announce that Lauren Mancuso has been appointed to the position of Director, Data Reporting Tools. In this new role, Lauren will be responsible for helping to grow the company’s data visualization and reporting offering in coordination with Critical Mix’s recent strategic partnership with MarketSight.

Lauren has over 10 years of experience in customer development and engagement strategies. Prior to assuming this new role, Lauren worked closely with many of Critical Mix’s top customers as a senior resource within the Customer Development team. She was responsible for helping to hire and train staff, maintaining and improving sales development tools, and designing programs to address specific client needs.

“I’m excited to accept this new position at Critical Mix and look forward to working closely with our customer development team to expand this segment of our business. The recent strategic partnership with MarketSight offers a significant opportunity to advance our data management and reporting capabilities, making it easier for our customers to process and interpret survey results.”

Hugh Davis, Co-CEO, Critical Mix added, “Lauren’s experience level and extensive base of customer knowledge will help us introduce MarketSight’s easy and powerful data reporting to our growing base of customers. We are thrilled for her to take on this role as we remain committed to simplifying access to high-quality insights for business decisions.”

About Critical Mix

Critical Mix provides easy access to highly-targeted global survey respondents, survey programming and data visualization services. Driven by a passion for simplifying data collection, the team at Critical Mix is personally invested in giving clients the ultimate customer service experience. Every project, no matter the size or type, is supported by a team of always-available, experienced market research practitioners who anticipate your needs and provide thoughtful customer care. Service options include a complete spectrum of high-quality data collection tools ranging from sample sources, survey programming and fielding, to report automation and data dashboards. Critical Mix is headquartered in Westport, CT and operates globally. Call us at 1-800-651-8240 or e-mail simplify@criticalmix.com.