Margit Kittridge Joins Critical Mix to Head Digital Growth

Data-driven marketing executive will lead strategies for digital product development

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WESTPORT, CT – November 27, 2017 – Critical Mix, a global data and insights company, is excited to announce today the appointment of Margit Kittridge as Vice President, Digital Products. In this newly created role, Margit will be tasked with leading digital product development and go-to-market strategy.

Margit joins Critical Mix with an extensive background in data-driven digital marketing and development of insights for products using media technologies. Most recently, she served as Vice President, Digital Director at Intersection, a Google company, leading the digital business development efforts and strategic growth of the company’s digital out-of-home portfolio. Prior to Intersection, Margit was Executive Director of Marketing and Digital Business Development for the Wall Street Journal Office Network (WSJON), where she provided strategic and tactical leadership for the evolution of WSJON’s business into emerging digital planning and buying platforms.

“Margit’s expertise in the digital marketplace will bring a new perspective to Critical Mix that will help expand our product offerings,” said Keith Price, Co-CEO at Critical Mix. “As we take a deeper dive into adopting new data strategies for online insights, her strategic approach to development and measurement will be crucial in implementing digital practice across our platforms,” he added.

Margit commented, “’I’m excited to join Critical Mix and work alongside an innovative and forward-thinking team that creates high-quality insights. The company’s collaborative technology and simplified solutions make for a strong foundation in creating digital measurement products that customers can trust.”

About Critical Mix
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on our simplified solutions to help them innovate and grow. Critical Mix is passionate about providing the best customer experience in the industry. Every project, no matter the size or type, is supported by a dedicated, always-available team of professionals who anticipate your needs and provide thoughtful customer care. The company operates globally with locations throughout North America, Europe, and Asia. Call us at 1-800-651-8240 or email simplify@criticalmix.com.