Critical Mix Joins IAB, Largest Digital Advertising Trade Association

IAB-news-inWESTPORT, CT – January 23, 2018 – Critical Mix, a global data and insights company, is excited to announce that the company has become a member of the Interactive Advertising Bureau (IAB). The IAB is comprised of more than 650 media and technology companies worldwide that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.

“I look forward to the opportunity of working with the IAB’s research and data teams in developing our Critical Mix digital product offerings. The IAB offers a strong foundation of deep digital expertise, globally accepted standards and best practices. We are eager to contribute to the important initiatives and principles of the IAB to deliver high-quality and engaging digital experiences, including online surveys, to consumers across all digital platforms globally,” said Margit Kittridge, VP, Digital Products.

As an IAB member, Critical Mix will enhance existing and future solutions to more precisely target and deliver global target audiences for surveys and data-driven insights. Leveraging the IAB’s vast knowledge base and authority in the digital marketplace will help guide the company’s digital initiatives to align with industry standards, best practices and latest innovation.

About Critical Mix
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on our simplified solutions to help them innovate and grow. Critical Mix is passionate about providing the best customer experience in the industry. Every project, no matter the size or type, is supported by a dedicated, always-available team of professionals who anticipate your needs and provide thoughtful customer care. The company operates globally with locations throughout North America, Europe, and Asia. Call us at 1-800-651-8240 or email

About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.