reInvention Introduces New Generation Market Research Platform, OneOpinion, in the U.K.

OneOpinion’s intelligent technology allows panelists to participate in all modes of data collection by providing multiple survey access points and a consistent user experience however the user is accessing it – e.g. from the web at, a smartphone (such as an iPhone, Blackberry, or Droid), from a tablet (such as an iPad or Playbook), or via Facebook and other social networks. Regardless of the access point, OneOpinion provides a clean, consistent, simple to use, and intuitive interface for allowing respondents to participate in market research studies.