reInvention Partners with Imperium for Data Quality Assurance

WESTPORT, CT, May 4th, 2012 – reInvention, a global sampling and data collection services provider to the market research industry, announced implementation of Imperium®’s digital fingerprinting technology, RelevantID®, and identity certification service, Verity®, to validate panelists and ensure that client surveys are free of fraudulent respondents.

“Respondent integrity is extremely important to us and taken very seriously,” said Hugh Davis, co-founder of reInvention. “Our sampling procedures, from the initial phases of project management all the way to project completion, certify that quality is top of mind in everything that we do and deliver. RelevantID and Verity play a significant role by adding an independent, third-party validation to our rigorous quality management processes, enabling us to provide high-quality and reliable data that our clients can trust,” he added.